MARK is face of the company; is the “calling card” of the company and is the hallmark that allows the consumer to know, identify and store a given product or service offered.
It is the typical element that distinguishes, in the market of free competition, the identity of his business and protects against attempts at counterfeiting and imitation; the brand, immutable and so recognizable, involves the commitment and promise of the producer to the consumer.
Register the trademark with the competent offices (national and not) gives the applicant the legal protection against any abuse or interference on behalf of third parties.
Under Italian law, the regulation of reference is the “Industrial Property Code”; it contains specific information on the characteristics of the institution.
In other words, whether it’s simple fancy words, alphanumeric combinations, abstract designs or representative, sounds, colors and tones, specific forms of packaging or packaging of each brand recorded her, and makes it so different from any other on the market .
The Code of p.i. lists the requirements that the sign must have the purpose of trademark registration
Due to the complexity of the discipline and the particular procedures ex ante, ongoing and ex post, which depend on the registration of a mark is necessary to rely on a team of industry experts who are able to sustain and support the client for the duration of the path.
Studio Rubino Srl in fact, supports its customers in the early stages of