MARK is face of the company; is the “calling card” of the company and is the hallmark that allows the consumer to know, identify and store a given product or service offered.

It is the typical element that distinguishes, in the market of free competition, the identity of his business and protects against attempts at counterfeiting and imitation; the brand, immutable and so recognizable, involves the commitment and promise of the producer to the consumer.

Register the trademark with the competent offices (national and not) gives the applicant the legal protection against any abuse or interference on behalf of third parties.
Under Italian law, the regulation of reference is the “Industrial Property Code”; it contains specific information on the characteristics of the institution.

  1. It’s considered a TM every “sign capable of being represented graphically” (Article 7 CPI) as words, including personal names, designs, letters, numbers, colors, sounds, the shape of the product or packaging of it, combinations or shades chromatic.

In other words, whether it’s simple fancy words, alphanumeric combinations, abstract designs or representative, sounds, colors and tones, specific forms of packaging or packaging of each brand recorded her, and makes it so different from any other on the market .

  1. Once registered the trademark, the holder enjoys a number of rights. This means for the manufacturer, enjoy a right to exclusive use of the same, is considered a kind of monopoly, because it confers a unique right to use it, thus preventing others from exploiting the merits, the image and the results of its monetization.

The Code of p.i. lists the requirements that the sign must have the purpose of trademark registration

  1. Originality
    The sign should not repeat any brand already on the market
  2. Truth
    It is absolutely not allowed to place signs that deceive consumers as to the origin, quality or geographical indication of the product
  3. News
    must not have been used for products, services identical or similar to those which it is proposed to record.
  4. Lawfulness
    Must not contain signs contrary to law, the rights of others, public order and morality, or elements which are protected by international conventions

Due to the complexity of the discipline and the particular procedures ex ante, ongoing and ex post, which depend on the registration of a mark is necessary to rely on a team of industry experts who are able to sustain and support the client for the duration of the path.

Studio Rubino Srl in fact, supports its customers in the early stages of

  1. Prior art search, in Italy and abroad
  2. Registration of trademarks
  3. Retention or transfer of title
  4. Legal and technical assistance in situations of opposition and actions of nullity against applications for registration
  5. Technical and legal opinions and advice
  6. Surveillance activities over its competitors
  7. Elaborates economic evaluations and more

More info