{"id":13722,"date":"2022-07-01T07:46:07","date_gmt":"2022-07-01T07:46:07","guid":{"rendered":"https:\/\/www.studiorubino.com\/?p=13722"},"modified":"2022-09-08T13:20:37","modified_gmt":"2022-09-08T13:20:37","slug":"nike-vs-adidas","status":"publish","type":"post","link":"https:\/\/www.studiorubino.com\/en\/nike-vs-adidas\/","title":{"rendered":"Nike VS Adidas."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13722\" class=\"elementor elementor-13722\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aafd418 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"aafd418\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4062374\" data-id=\"4062374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09546fc elementor-widget elementor-widget-text-editor\" data-id=\"09546fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Nike o Adidas?<\/strong> Non \u00e8 pi\u00f9 soltanto una questione di gusti in tema di abbigliamento sportivo, ma una vera e propria <strong>battaglia legale<\/strong>. Soprattutto tra <strong>brevetti<\/strong>.<\/p><p>La leggendaria \u201cantipatia\u201d tra le due multinazionali competitor dello sportswear \u00e8 per la prima volta diventata realt\u00e0. Come quella tra Apple e Samsung.<\/p><p><strong>Adidas ha infatti fatto causa a Nike per la presunta violazione di alcuni suoi brevetti<\/strong> relativi alle app di fitness e ai tool di <em>shoe-fitting<\/em>.<br \/>In particolare, la causa riguarda <em>Run Club<\/em>, <em>Training Club<\/em> e <em>Snkrs<\/em> rilasciate da Nike, oltre al sistema \u201cautoallacciante\u201d <em>Adapt<\/em>.<br \/>La causa, intentata da Adidas presso il tribunale federale del Texas, ha in oggetto <strong>nove brevetti targati Adidas potenzialmente violati da Nike<\/strong>.<\/p><h3>Innovazione nello sportswear<\/h3><p>Secondo una ricerca dello studio tedesco <a href=\"https:\/\/grunecker.de\/en\/\" target=\"_blank\" rel=\"noopener\">Gr\u00fcnecker<\/a> sui <strong>brevetti EU<\/strong> registrati tra il 2000 e il 2010 dai cinque big dell\u2019abbigliamento sportivo, <strong>Nike risulta in testa con il 77%<\/strong>. A seguire <strong>Adidas<\/strong>, con il 15%. Poi <strong>Puma<\/strong> (5%), <strong>Asics<\/strong> (2%) e <strong>Reebok<\/strong> (1%).<\/p><p>Ma Adidas ha dichiarato di aver consolidato una serie di tecnologie per il fitness mobile, come la \u201cprima scarpa da corsa intelligente al mondo\u201d del 2004, il \u201cprimo sistema di allenamento completamente integrato che combina sensori inseriti nelle calzature e dispositivi indossabili\u201d del 2005 e diverse app di personal training rilasciate nel 2008.<\/p><p>Di contro, Nike denuncia Adidas presso il tribunale federale dell\u2019Oregon e la Us International Trade Commission per la violazione dei brevetti relativi al design della sua famosissima sneaker Flyknit.<\/p><h3>La vicenda Kayne West<\/h3><p>Un periodo molto movimentato per Adidas, da quando anche Kayne West ha mosso un\u2019accusa di plagio all\u2019azienda, tramite i suoi canali social.<\/p><p>Per alcuni saranno solo ciabatte, per altri un vero e proprio tesoro: le Yeezy firmate Kayne West e commercializzate da Adidas hanno recentemente sollevato un nuovo polverone.<\/p><p>Secondo il rapper e produttore discografico, infatti, le <strong>Adilette 22 di Adidas<\/strong> are <em>\u00ab\u2026una Yeezy fake fatta da Adidas\u00bb<\/em>.<\/p><h5>La vicenda non si \u00e8 ancora risolta ma potrebbe essere l&#8217;inizio della fine del rapporto tra West e il brand tedesco, sar\u00e0 davvero cos\u00ec?<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nike o Adidas? Non \u00e8 pi\u00f9 soltanto una questione di gusti in tema di abbigliamento sportivo, ma una vera e propria battaglia legale. Soprattutto tra brevetti. La leggendaria \u201cantipatia\u201d tra le due multinazionali competitor dello sportswear \u00e8 per la prima volta diventata realt\u00e0. Come quella tra Apple e Samsung. Adidas ha infatti fatto causa a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike VS Adidas. - Rubino &amp; Partners<\/title>\n<meta name=\"description\" content=\"Guerra tra Adidas e Nike. Quale dei due colossi ha violato i brevetti del competitor? 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