{"id":14047,"date":"2023-04-28T07:00:00","date_gmt":"2023-04-28T07:00:00","guid":{"rendered":"https:\/\/www.studiorubino.com\/?p=14047"},"modified":"2023-04-12T10:57:16","modified_gmt":"2023-04-12T10:57:16","slug":"hermes-vs-metabirkin","status":"publish","type":"post","link":"https:\/\/www.studiorubino.com\/en\/hermes-vs-metabirkin\/","title":{"rendered":"Herm\u00e8s VS Metabirkin"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14047\" class=\"elementor elementor-14047\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39bffb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"39bffb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dec946\" data-id=\"0dec946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d580cd elementor-widget elementor-widget-text-editor\" data-id=\"8d580cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Il caso Metabirkin: il primo scontro tra un&#8217;azienda del lusso e un creator nel metaverso.<\/h2><p>Il mondo della Propriet\u00e0 Intellettuale \u00e8 stato scosso da un recente caso giudiziario che ha visto contrapposti l\u2019azienda del lusso <strong><a href=\"https:\/\/www.hermes.com\/it\/it\/\" target=\"_blank\" rel=\"noopener\">Herm\u00e8s<\/a><\/strong> e un creator nel <strong>Metaverso<\/strong>. <br \/>Si tratta del caso <strong>Metabirkin<\/strong>, in cui l&#8217;artista statunitense <strong>Mason Rotshild<\/strong> ha creato e venduto alcuni NFT ispirati alle celebri Birkin bag di Herm\u00e8s, chiamandoli \u201cMetabirkin\u201d.<\/p><h5>Vuoi sapere che cosa sono gli NFT? <a href=\"https:\/\/www.studiorubino.com\/en\/che-cosa-sono-gli-nft\/\" target=\"_blank\" rel=\"noopener\">Leggi l\u2019articolo!<\/a><\/h5><p>Il tribunale di New York ha sentenziato che le Metabirkins costituiscono una <strong>copia non autorizzata delle borse di Herm\u00e8s<\/strong>, e che la violazione del trademark comporta conseguenze legali. Nonostante l&#8217;appello al Primo Emendamento &#8211; la libert\u00e0 di espressione &#8211; Rotshild \u00e8 stato condannato a pagare <strong>133 mila dollari di danni<\/strong> alla maison francese.<\/p><p>Questa pronuncia costituisce un importante precedente nel rapporto tra moda e metaverso. Le aziende del lusso sono infatti sempre pi\u00f9 preoccupate dalla diffusione di prodotti ispirati alle loro creazioni all&#8217;interno del Metaverso, dove i confini tra originale e copia sono ancora poco definiti.<\/p><h3>Il Metaverso e la Propriet\u00e0 Intellettuale<\/h3><p>La <strong>Birkin bag di Herm\u00e8s<\/strong>, nello specifico, \u00e8 un marchio di forma registrato presso il <strong>U.S. Patent &amp; Trademark Office<\/strong> ed \u00e8 un oggetto di lusso dai prezzi molto elevati, che rappresenta uno status symbol per gli acquirenti. La sua riproduzione all&#8217;interno del metaverso potrebbe dunque minare il valore dell&#8217;originale e ledere la reputazione del brand Herm\u00e8s.<\/p><p>Il caso Metabirkin ha messo in luce una nuova importante sfida per la Propriet\u00e0 Intellettuale, che dovr\u00e0 evolversi per adeguarsi alle logiche complesse del mondo digitale.<\/p><h5>Oggi pi\u00f9 che mai \u00e8 importante proteggere i segni distintivi che rendono unici i tuoi marchi e prodotti. Affidati a Rubino &amp; Partners &gt; <a href=\"https:\/\/www.studiorubino.com\/en\/contatti\/\" target=\"_blank\" rel=\"noopener\">CONTATTACI<\/a><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Il caso Metabirkin: il primo scontro tra un&#8217;azienda del lusso e un creator nel metaverso. Il mondo della Propriet\u00e0 Intellettuale \u00e8 stato scosso da un recente caso giudiziario che ha visto contrapposti l\u2019azienda del lusso Herm\u00e8s e un creator nel Metaverso. Si tratta del caso Metabirkin, in cui l&#8217;artista statunitense Mason Rotshild ha creato e [&hellip;]<\/p>","protected":false},"author":3,"featured_media":14055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,9,19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herm\u00e8s VS Metabirkin - Rubino &amp; Partners<\/title>\n<meta name=\"description\" content=\"Il caso Metabirkin: il primo scontro tra l&#039;azienda del lusso Herm\u00e8s e un creator nel metaverso per la propriet\u00e0 intellettuale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.studiorubino.com\/en\/hermes-vs-metabirkin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herm\u00e8s VS Metabirkin - Rubino &amp; 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